It all starts with an idea…

Hi! Hello, bonjour, yiasoo 😊 

Firstly, thank you to everyone who follows me, my business and has supported me since launching Ithika. It really means a lot. 

I thought it might be interesting to get a little insight into setting up a fledgling recruitment business. Having worked for established brands for over sixteen years, the biggest part of my journey at the beginning was figuring out my identity, how I wanted the company and me to be perceived in the market. How I wanted to stand out.

It all begins with a name. A lot harder than I first anticipated! Will it seem narcissistic, how will it feel to me, to other people, what perception will it give, what do I want to project and how can I stand out?

Simon Morris Recruitment? Nah!.. Morris Talent? Hmmm… Max this, Sam that (my son’s names); nothing really fit.

Then, my branding expert (and one of my best friends) Jason Mageehan (see picture, in a strategy meeting 😉), told me to think about why I am setting up, my personal history and heritage and suggested finding words in Greek that meant something (I am half Greek Cypriot).

Yamas Recruitment was joked about, with a shot glass as the logo! We quite liked Veritas (truth) but it was taken and then it hit me, what I have been waxing lyrical about in recruitment for years - ETHICS. Focusing on doing recruitment right, not focusing on the money but on finding great people, great roles at great companies.

The Greek for Ethical? “ITHIKA” and Ithika Recruitment was born. I immediately loved it and everything it stood for. It felt professional, intriguing and above all, right.

Next the logo! That was an interesting challenge. But that’s for another time.

If you want to hear my story and tell me yours, I’d love to chat – 01206 688 108

Ithika, it all starts with an idea.